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As one of the big UI design trends of 2018, card UI design, has gained mainstream status in modern interface design and has been deeply embedded in the UI design of various industries and fields. Lots of web and mobile apps have used card based UI design, especially with the popularity of Material Design.
As an information container, cards hold all elements such as text, rich media, buttons, etc. Based on this contents, it can adapt its size to that of different devices and screens, balancing user interface and user experience.
Compared to traditional UI design, a simple but intuitive advantage of card UI is that it provides a more personalized user experience, making the entire interface more clear, balanced, aesthetically pleasing, simple and stylish with good usability.
Intelligent devices and apps make our life simple and logical. Card based UI design and interaction patterns also have assimilated into our daily life. Therefore, designers need to take users’ habits into consideration when facing different devices. In short, responsive design should be implemented in order to assure a perfect interface on any device.
In this article, I will explain what card UI design means within the context of Web UI design and mobile app UI design. Also, I will share some great card UI based designs for your inspiration. If you are interested in making your own card based UI design, you can download and prototype with Mockplus for free.
A card is a small rectangular module with images and text. It is an entry point for users to learn more details. To balance the aesthetics and usability of the interface, card UI design is basically a default choice. Because cards are easy to use, they can also display content that contains different elements.
Google calls it the inside out, which is essentially a better collection of information. So what are the advantages of card UI design?
When using a traditional list, one needs to keep scrolling down vertically to get more content and the content displayed is limited. With the card layout, even in a vertical content stream, it is also possible to display more content by sliding horizontally.
A card is a material element that can be covered, stacked, moved, and swiped. That could help to expand the visual depth and operability of the content.
For example, the “Reminder” on iPhone is a card stacking design. Users can quickly find the target memo according to the title, and simultaneously click to open or delete the card content.
In card design, a card is a logical information module. Users will not be confused even if they browse quickly. The blocky card makes the page tidier and more pleasing to the eye. With the ability of various cards to be different sizes on the same page, that’s easy to distinguish the hierarchy of information.
Comparing with the traditional UI design, a simple but intuitive advantage of card UI is that it provides the more. Which makes the entire interface clear, balanced, aesthetic, simple and stylish with good usability.
Real Card UI Design Practices for Website
As a product of Google, Google Play is a great example of Material Design. Whatever the color and website theme, all of them follow Google’s design. You can see card design everywhere on the entire site, not only the homepage but also the app details page.
The modular display makes the entire website interface look neat, spacious and well organized. The implemented gestures within the card collection, including swipe, pick up and move, and scrolling gives users a quick response and enhances users’ operability.
Because cards extract and optimize the content into meaningful blocks, different types of content can be combined on cards as an organic, coherent aggregate. When compared to facing a longer article, short content lets users feel more at ease. This encourages readers to continue reading.
According to Fitz's law: the larger the click targets, the faster the user's operation. LinkedIn's format, uses text, pictures, and links. When all of the above elements are selected within the same card, the large image appears at the center of the card and becomes the largest clickable area on the entire card (the entry point for the detailed content page). As the mouse moves in and interacts with the web page, the user gets a "clickable" feedback.
As a pioneer in card design, Pinterest's waterfall page design provides users with a smooth and seamless experience. In addition, reducing the number of clicks. greatly helps retain users. The combination of card design and waterfall flow, that calls stream card.
Similar to LinkedIn's clickable rich media, each image of the Pinterest image stream is also clickable. Material Design gives cards a subtle shade, especially when interacting with the mouse. Shadow and depth enhance visibility and gives the elements the perception of "clickability."
When it comes to card UI design, Dribbble is perhaps the best example around. There are many designers on Dribbble uploading numerous creative designs every day. To show each ingenious piece, Dribbble uses a visual feast of cards for users’ pleasure.
It has been shown that images can attract users’ attention quickly. This makes card-based design’s visual approach all the more relevant and a natural choice for Dribbble.
The card container is most prominent in mobile app UI design. Instagram is a picture-based mobile app. All images are published in a square, which standardizes the width of the image in the feed stream. In addition to the pictures, the cards also carry other elements such as text and functional information. All the elements on the screen form a complete functional module for this app.
The card UI design for this mobile app, helps users to better categorize lists. Trello's success stems from card design. This is also the biggest difference between Trello and traditional transaction management tools. Card-based task lists can be used flexibly to optimize how they work, helping users manage tasks and work.
As a rental software, Airbnb focuses on visual design to attract users. The simplicity of the card design is sufficient to improve the user experience and helps distinguish each piece of contents. Moreover, based on card UI design, Airbnb also uses frameless design. This, combined with unified and repeated information elements standardizes the content, enhancing the cohesiveness of the overall design.
Designer: Maciej Dyjak
Designer: Hippie Mao
Designer: Liu GouDan
Designer: Masudur Rahman
Designer: Uber Design
Designer: Jack W.
The card is a creative drawing board for UI designers. It's not just a materialized card UI control, it's an important layout element for creating quality content and providing a great user experience. The above 15 examples demonstrate the best practices for implementing design cards. If you want to get more card UI design inspiration, search Dribbble for further examples and resources.
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In-house writer, who loves UI/UX design and cooking food. She is a hard worker and full of energy.