Subscribe to our blog

To get the latest and most quality design resources!

Category
POPULAR POST
MOCKPLUS RP

Best Prototyping Tool for Mobile, Web and Desktop Apps.

Get Started for Free
MOCKPLUS IDOC

Handoff Designs with Accurate Specs, Assets, Code Snippets Automatically.

Get Started for Free
Start prototyping and collaboration
Blog > UI design > Designing Your Own Logo: Keep These Things in Mind

Designing Your Own Logo: Keep These Things in Mind

2020-03-24
3975

Are you willing to go for an exclusive logo design? Well, sounds like a plan! Draw a circle, type in the organization name and you're done. No kidding, I have literally come across non-professionals suggesting that very process. For starters, it is very crucial for one to know that web designing cannot be done in a snap of fingers. There’s a lot more to it than that.

I have been watching this over the globe; a bizarre attitude preparing up expressing that a logo — this thing that does just distinguish us.

Designing Your Own Logo

[Image Source]

Building a new or re-designing to build your brands is pretty common these days. Everything we try to do is manipulate them until they look better, sharper, cooler — anything to attempt to tell human this is what our identity is! (Keeping all the sex scandal thing aside).  

Designing brand logos does not a lot than making individuals mindful of your image and help with disclosure and acknowledgment, they can't tell your clients who you truly are except if you incorporate significance with them. In spite of their requesting nearness, your logo isn't your image. 

Try not to misunderstand me; we despite everything need logos and that is the reason I am here to delve into what makes for an incredible brand. But before that, one needs to know whether a logo itself is a brand or not? The entirety of this is significant, however, its surface level. It's your visual character framework, what your client will see. There are a million people in the logo structure industry nowadays; you will locate every single horrible logo in mass for publicly supporting locales. Anyway, the issue is how to deliver quality logos that don't suck?

Nike’s swoosh, McDonalds’s golden’s arches, and Apple’s bitten fruit all have one thing in common… Nike goes swoosh, and Apple catches the eye, basically, all of them are unique, memorable and stand the test of time. More specifically, all these are built from the inside out, they are built around a strong belief system and are driven by values. 

For instance, Phil Knight from Nike had a vision that if everyone went for a run just once a day, the world would be a better place. And the interesting thing here is they believed in the vision so much that he only hired people who shared it. The swoosh is just a swoosh; any emotional connection you have to it has nothing to do with the logo itself, everything to do with Phil’s original vision. 

A logo is supposed to have meaning. A personality all its own. 

When One Should Create A Logo And When Not To!

Create A Logo

[Image Source]

The eye-catching graphics instantly differentiate his site and explain his offering in a simple, fun way. It is obvious from the symbols that it is a physical movement – and the spotless typeface and hues advance to a wide crowd. RebalancedSF is a business that might require such as signage, business cards, and flyers. Moreover, one can even leverage his playful icon system in his online advertisements and digital graphics. 

When to hold off? When starting an online business, I don’t think a logo should be your first priority. Just ensure to hire a web design company that understands color, typefaces, and space – and who can authenticate that their work is original. When done well, a logo will effectively communicate your brand message and connect you with your customers. 

Further below I would like to mention certain pointers that nobody will reveal about designing your brand logo. 

#1 Does it scale as a favicon

scale as a favicon

[Image Source]

For the individuals who have no clue, the favicon is a little image or something that simply sits in the address bar when a tab is opened. Rather being a small detailing, but it’s very crucial. I mean would you be able to envision every one of those enormous, extravagant and fantastically itemized pictures looking immaculate as a favicon? Surely not! Also, this is something a large number of you jump to consider in light of the fact that they, for the most part, respect a major and extravagant logo as great. 

So how to come up with a perfect looking favicon icon? Consider Mailchimp for a while. Even though it’s being simple, it is able to manage/ capture the brand in the perfect sense. Now if you pay a bit of attention, I am sure you will notice that the main focus of the logo (the chimp) is its own entity. That makes it very easy to scale as a favicon.

#2 Playing with multiple colors at a time

Playing with multiple colors at a time

[Image Source]

As I said previously, your symbol should be versatile, so simply ensure it looks great on different foundations in numerous hues. Be that as it may, regardless of whether you bomb in your first endeavor; there is constantly an opportunity to re-try this whole procedure when something as basic as a WordPress topic switch comes up!

Have you ever come across Slack? It does not just work on multiple colors but even the logo itself has a variety of colors in it, but that really only helps it.

#3 Consistency is the key

Unless a logo doesn't embody the brand it means nothing. This is the first and foremost tip I offer especially to the startups (the ones who are looking around for ways to get their name out there). In the world of technology and marketing, every tiny detailing is important. They have to match the brand’s story, their tone of voice, and their mission. 

[Image Source]

#4 Incorporates easily in your brand

Incorporates easily in your brand

[Image Source]

This one certainly goes along to the one above, but it deserves its own mention though. In the event that basically, regardless of whether your logo is on-brand, it doesn't imply that it will be anything but difficult to consolidate into the remainder of your image. Adding more to it, looks aren't continually everything. Regardless of whether your logo looks incredible and typifies your image, it probably won't be anything but difficult to utilize. Indeed, there is such an unbelievable marvel as a logo that is too point by point to even think about using.

A logo ought not to be confused to such an extent that it takes in excess of a couple of moments for somebody to perceive what it is. On the off chance that it's basic and clear, it will be anything but difficult to join into your image anyplace.

#5 Looking too much like your competitors

Looking too much like your competitors

[Image Source]

Last but certainly not the least, this is quite an easy mistake to make. No matter how successful your competitors are, it is certainly not necessary for us to have what exactly they have. When your competitor's zig, you should zag. 

Try not to emulate your opposition. Pick hues, shapes, symbols and textual styles that set your business apart. By differentiating your logo and brand picture to your opposition, you'll help clients effectively recognize your business and items. At the point when your logo looks like everybody else's, you'll lose clients who mistake your item for the challenge.

Other Logo Design tips to include:

  • 1. Avoid Typographic chaos- Try keeping things as simple as it can be. Don’t come up with too many fonts, especially all the predictable, crazy, or ultra-thin ones. Also, don’t forget to pay close attention to kerning, spacing, and sizing.
  • 2. Choosing the right font- Listen, this is surely make or break situation! Picking the correct text styles can frequently take as long as the making of the logo mark itself and it ought not to be done energetically. You should even consider routes through which you can utilize similar text styles over the remainder of the brand personality related to different textual styles and symbolism.
  • 3. Settling for Raster images- A logo must be planned in Adobe artists where it tends to be effectively scaled to any estimate empowering the logo to be applied effectively to other media. Concoct something that is comprised of numerically exact focuses which thus guarantees visual consistency over all mediums and sizes.
  • 4. Providing too many concepts at once- Try to keep things tight! Having too much to say often confuses the end-users and becomes a major turn off for them. Maybe that’s the reason why you need to connect with a reputable web design company that is confident enough to nail the project on the head every time. 
  • 5. Too trendy to be timeless- The point says it all! We all aim to create something which is fresh and modern but at the same time, it is more likely to be outdated. Make sure you create a logo that is timeless and not a buzzing product. 

In a nutshell,

Your business is simply too important to risk! So make sure you think twice, thrice, infinite number of times before coming to any decision regarding your Logo design. Come up with something that can be instantly recognized by the end-user as soon as they see it.  

Author Bio:

Olivia Diaz is working at eTatvaSoft, an Enterprise level Web Development and Designing Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets. 

The all-in-one product design platform for prototyping, collaboration, and creating design systems.

Get Started for Free

Olivia Diaz

Olivia Diaz is working at eTatvaSoft, an Enterprise level Web Development and Designing Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.

Let's chat

Email:support@jongde.com