Mockplus - Design Faster. Collaborate Better.

Blog > UX design > Best UX Persona Examples & Templates For Designers to Know Users Better

Best UX Persona Examples & Templates For Designers to Know Users Better

May 12, 2017
939364

What is A User Persona?

User persona is a method / tool created in product design & development process to represent the characters of a group pf people. It answers the questions like “For whom we design the product?” and “What are the characters of this group of people?” which enable the product made to meet the real needs of its users. User personas also make the product design process easier by offering a vivid character of users.

User Persona vs. User Market Segmentation

User Persona is different from “User Market Segmentation”, the latter is to analyze users’ behavior based on their characters and mentality; the former focuses more on “How do the users see and use the product?” In other words, even though human properties like gender, age, occupation and income are among the reference factors when creating a customer persona, they are not what distinguish a persona from another, as they don’t have absolute influence on users’ behaviors. In fact, the similar behaviors are the basis to build a user persona.

Tips: the premise of user persona is “user-centered” product design. If the product is not designed in a user-centered way, there is no need to build a persona. Besides, a customer persona, once built, should be used in all aspects of product design and development process, that is to say, as a tool, it must be used, or it will be a mere scrap of paper with no value.

Customer persona simplifies the product design & development process greatly. When designing a website, since the designer know well about its users, he will be more confident when making the prototype, and this is more important than using any good design tools like Mockplus and Axure.

How to Create A User Persona?


Usually we build customer personas with Lene Nielsen’s “10 steps to personas”. See this diagram:

3 Typical UX Persona Examples

Followings are 3 typical user persona examples, which may help you to better understanding “What is a persona?”

UX persona template 1: Teacher Bill

UX persona template 2: Single Mom Joan

UX persona template 3: Family Man Tim


Interesting User Persona Practice: “What‘s in Your Bag?”

The following photo was taken by Jason Travis who stopped people on the street and shoot the content in their bags. Perhaps you will find the real meaning of a user persona from them.

user persona what is in your bag

user persona what is in your bag 2

user persona what is in your bag 3

user persona what is in your bag 4

It’s interesting, isn’t it? By checking the content of people’s bags, we have a general knowledge of who they are. In fact, there are many ways to practice persona building which are waiting for you to explore.

Summer ye

In- house content editor, specialize in SEO content writing. She is a fruit lover and visionary person.

What's Mockplus?
Mockplus Cloud

A design handoff and collaboration platform to streamline your entire product design workflow.

Mockplus RP

A fast and free online prototyping tool that makes your ideas fly.

Mockplus DT

A vector-based UI design tool enables you design in the way you want to.

Mockplus DS

Your single source of truth to build, maintain and evolve design assets in one place.

Free prototyping, design handoff and collaboration

Join millions of Mockplus users to create the world’s best product

Sign Up For Free