Top 20 Pillar Page Design Examples for Better UX

In web and app design, a well-structured pillar page is more than just content—it is a cornerstone of user experience (UX). Pillar pages organize information around a central topic, helping users navigate complex content, discover related resources, and engage efficiently.

This article highlights the top 20 pillar page design examples that excel in UX. By examining these pages, designers can learn how to structure content, use visual hierarchy, and incorporate interactive elements. While checking these examples, also do not forget to use our free design and prototyping tool to visualize and test your design ideas for your next proejct with ease.

What is a pillar page?

A pillar page is a comprehensive webpage that serves as the central hub for a specific topic on your website, designed with user experience (UX) in mind. Unlike typical blog posts or landing pages, which focus on a single point or goal, a pillar page organizes a wide range of related information into a clear, structured format. By covering all key subtopics in one place, it allows users to access in-depth knowledge without feeling lost or overwhelmed.

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One of the core elements that improves UX is its thoughtful structure. Pillar pages often include internal links connecting to related articles, guides, or resources, guiding users through the content seamlessly. This logical interlinking helps users explore topics intuitively, reduces friction in navigation, and encourages deeper engagement with the website.

In essence, a pillar page enhances UX by acting as a well-organized content hub, helping visitors find what they need quickly, discovering related information naturally, and enjoying a smooth, intuitive browsing experience that keeps them engaged longer.

What makes a good pillar page?

Creating a good pillar page requires more than just filling it with content. It needs to be structured in a way that makes it valuable to both users and search engines. Here are the key elements that make a pillar page effective:

1.Comprehensive and In-Depth Content

A good pillar page should provide thorough coverage of the chosen topic. It should answer all the major questions related to the subject, offering insights, statistics, examples, and actionable advice. This comprehensive approach not only improves the user experience but also signals to search engines that your page is an authoritative resource on the topic.

2.Clear and Organized Structure

The content of a pillar page should be organized into clearly defined sections. Use headings, subheadings, and bullet points to make the page easily scannable. This structure helps users navigate the page efficiently and ensures that important information is easily accessible. A well-structured page also enhances readability and user engagement.

3.Internal Linking to Related Content

One of the most important features of a pillar page is its internal linking strategy. A pillar page should include links to related blog posts, articles, case studies, or other resources on your website that dive deeper into specific subtopics. These internal links not only improve SEO by spreading link equity across your site but also keep users engaged by encouraging them to explore more content.

4.User-Friendly Design

Good design is key to making a pillar page engaging and easy to navigate. A clean, minimalistic design with clear calls to action (CTAs) will help keep users focused on the content. Additionally, the page should be mobile-responsive, as more users access content on their smartphones and tablets. Make sure that the design enhances the user experience rather than distracting from it.

5.SEO Optimization

To rank well in search engines, a pillar page must be optimized for SEO. This includes using the right keywords, having meta descriptions, alt text for images, and ensuring fast loading times. Additionally, ensure that your content is long enough to cover the topic thoroughly, as longer content tends to rank better in search results. Also, include high-quality, relevant outbound links to enhance the page’s authority.

6.Engaging Visuals

While content is king, visuals play an important role in keeping users engaged. Good pillar pages incorporate images, infographics, videos, and charts to illustrate key points. These visuals not only make the content more engaging but also help clarify complex topics, making the page more user-friendly.

While pillar pages are crucial for better UX, many people often confuse them with landing pages. In the next section, we’ll clarify the differences between the two and explain why it’s important to understand these distinctions when designing and optimizing your pages.

What is the difference between a pillar page and a landing page?

While both pillar pages and landing pages play important roles in a website, they serve different purposes from a user experience perspective. Understanding these differences is crucial for designing pages that guide users effectively and meet their needs.

1. Purpose and Intent

• Pillar Page: Pillar pages provide a comprehensive overview of a broad topic, acting as a central hub that connects users to related content. The goal is to make it easy for users to explore, learn, and navigate multiple subtopics without confusion.
• Landing Page: Landing pages focus on a single, specific action, such as signing up, downloading, or purchasing. Their design prioritizes immediate clarity and simplicity, guiding users toward a targeted goal quickly.

2. Content Depth

• Pillar Page: Content is long-form and detailed, covering the topic from multiple angles. Subtopics are organized clearly, often with internal links to related articles, so users can delve deeper into areas of interest.
• Landing Page: Content is concise and action-oriented, with attention-grabbing headlines and minimal distractions. It is designed for users who want quick information and a direct path to action.

3. Design and Structure

• Pillar Page: A pillar page uses a well-structured layout with headings, subheadings, and sections that guide users naturally. Interactive elements, internal links, and expandable content encourage exploration, making the experience intuitive and engaging.
• Landing Page: Landing pages are intentionally focused and minimalist, usually with a prominent CTA. The design minimizes navigation options to keep the user’s attention on completing the desired action.

4. User Journey

• Pillar Page: Users on a pillar page are typically exploring or researching a topic. The page is designed to support discovery, allowing visitors to spend time reading, navigating subtopics, and building knowledge.
• Landing Page: Users on a landing page usually have a clear goal in mind and are looking for quick results. The page is designed to provide immediate guidance and a fast path to conversion.
• Understanding these differences is essential for enhancing user experience. Pillar pages should be designed to provide clarity, encourage exploration, and facilitate learning, while landing pages should focus on simplicity, clarity, and task completion. By designing with the user journey in mind, you ensure that each page type supports the intended experience and keeps users engaged.
• With these distinctions clear, we can now explore 20 top pillar page design examples that demonstrate how to create highly usable, intuitive, and visually effective pages that improve overall UX.

20 best Pillar page design examples

Creating an effective pillar page requires inspiration and a keen eye for design and content structure. To help you visualize the best practices, here are 20 top pillar page design examples.

1.Mockplus Blog

Mockplus Blog is a fantastic example of a well-executed pillar page designed for UI/UX designers and product teams. The page aggregates a wide range of articles on design systems, prototyping, and UX trends. It links to numerous blog posts and resources related to design, offering a comprehensive learning hub.

Core Design Features:

• Information Structure: Categorized content by topics and subtopics
• Color: Consistent branding with accent colors highlighting categories
• Typography: Clear hierarchy with readable fonts and spacing
• Navigation: Sticky menu and sidebar for quick access to categories
• Interactive Elements: Internal links to related articles and tutorials

UX Value:

• Users can quickly find relevant articles without feeling overwhelmed.
• Encourages exploration across related design topics.

What you can learn:

• Organize content into logical, easily scannable sections.
• Use consistent typography and color to guide attention.
• Include clear internal links to improve discoverability.

2.Airbnb - Host Resources

Airbnb’s Host Resources page is a great example of a product-focused pillar page. It provides comprehensive resources for new hosts, covering topics like property listings, pricing strategies, and managing guest interactions. The page links to various related blog posts and guides, ensuring hosts have easy access to everything they need to succeed.

Core Design Features:

• Information Structure: Step-by-step topic breakdown for hosts
• Color: Soft, welcoming tones to reduce cognitive load
• Typography: Hierarchical headings for each guide step
• Navigation: Visual icons with hover effects for each subtopic
• Interactive Elements: Expandable tips and FAQ sections

UX Value:

• Simplifies complex onboarding content for new hosts.
• Makes it easier to navigate multiple topics in one hub.

What you can learn:

• Break down complex processes into manageable steps.
• Use icons and interactive sections to improve comprehension.

3.Zendesk - Customer Support Hub

Zendesk’s Customer Support Hub serves as a comprehensive resource for businesses looking to enhance their customer service. It covers everything from setting up help desks to best practices for resolving customer issues. The page provides links to relevant articles, case studies, and product guides.

Core Design Features:

• Information Structure: Topic clusters and related resources
• Color: Distinct hues for different support categories
• Typography: Bold headings with readable paragraph text
• Navigation: Search bar and quick links for fast access
• Interactive Elements: Embedded case studies and support tools

UX Value:

• Provides immediate clarity on where to find answers.
• Supports self-service learning efficiently.

What you can learn:

• Use topic clusters for structured exploration.
• Incorporate search and quick links for faster navigation.

4.Canva - Design School

Canva’s Design School is a great pillar page that offers design tips, tutorials, and resources for anyone looking to improve their graphic design skills. The page links to step-by-step guides, templates, and tutorials, providing users with everything they need to create beautiful designs.

Core Design Features:

• Information Structure: Segmented by skill level and topic
• Color: Bright accent colors to highlight important tutorials
• Typography: Hierarchical headings and emphasized key points
• Navigation: Sidebar menu for easy topic switching
• Interactive Elements: Embedded tutorials, preview templates

UX Value:

• Facilitates step-by-step learning and skill development.
• Helps users find relevant lessons without confusion.

What you can learn:

• Organize learning content by level and topic.
• Combine text with interactive previews for better engagement.

5.Basecamp - Project Management Resources

Basecamp’s Project Management Resources page is a comprehensive pillar page that covers everything about project management, from planning to team collaboration. It links to related blog posts, case studies, and tutorials that help users get the most out of Basecamp’s tools.

Core Design Features:

• Information Structure: Guides segmented by project management stages
• Color: Minimalist palette for readability
• Typography: Clear, concise headings with ample spacing
• Navigation: Section anchors and sidebar navigation
• Interactive Elements: Downloadable templates and guides

UX Value:

• Helps users quickly understand complex workflows.
• Encourages exploration across all project management stages.

What you can learn:

• Provide downloadable resources to enhance practical learning.
• Structure content according to the user’s task flow.

6. Slack - Guide to Remote Work

Slack’s Guide to Remote Work is a pillar page that provides resources, case studies, and tips for teams looking to transition to or improve remote work. The page links to articles and other resources related to remote communication, productivity tools, and team collaboration.

Core Design Features:

• Information Structure: Stepwise organization for remote work practices
• Color: Professional yet friendly tones for comfort
• Typography: Subtle hierarchy for clarity
• Navigation: Quick links to related topics
• Interactive Elements: Embedded examples and video demos

UX Value:

• Simplifies understanding of remote team collaboration.
• Helps users locate specific guidance quickly.

What you can learn:

• Include examples and multimedia to make abstract concepts concrete.
• Use concise headings and links to improve content discoverability.

7.Shopify - E-commerce Guide

Shopify’s E-commerce Guide is a comprehensive resource for entrepreneurs and business owners looking to start or grow an online store. The page covers everything from choosing products to setting up payment systems, with links to additional resources, such as detailed guides and tutorials.

Core Design Features:

• Information Structure: Linear guides for store setup
• Color: High contrast for important actions
• Typography: Clear headings and bullet lists
• Navigation: Sidebar navigation and anchor links
• Interactive Elements: Video tutorials and embedded templates

UX Value:

• Guides users through the entire e-commerce setup process step by step.
• Reduces user confusion by structuring complex processes clearly.

What you can learn:

• Combine stepwise guides with visual and interactive elements.
• Use anchor links for faster content exploration.

8.Trello - Productivity Guide

Trello’s Productivity Guide is a pillar page designed to help teams organize their workflows and manage projects. The page covers a range of topics, from task management to project tracking. Each section links to related blog posts and guides on using Trello for different aspects of productivity.

Core Design Features:

• Information Structure: Modular sections for different productivity techniques
• Color: Differentiates sections for clarity
• Typography: Clean fonts and highlighted key terms
• Navigation: Sidebar with collapsible menus
• Interactive Elements: Embedded Trello boards for examples

UX Value:

• Helps users apply productivity techniques practically.
• Encourages exploration without overwhelming the user.

What you can learn:

• Use live examples to reinforce learning.
• Structure modular sections for flexible content consumption.

9.Hootsuite - Social Media Marketing Strategy Guide

Hootsuite’s Social Media Marketing Strategy Guide is a comprehensive pillar page designed to help businesses create effective social media marketing strategies. It covers everything from the importance of social media marketing to the step-by-step process of creating a successful strategy.

Core Design Features:

• Information Structure: Topic-based clusters
• Color: Highlights actionable insights with accent colors
• Typography: Clear hierarchy with emphasis on key points
• Navigation: Search bar and quick links
• Interactive Elements: Embedded tools and templates

UX Value:

• Allows users to find relevant social media strategies efficiently.
• Improves usability by combining learning with actionable examples.

What you can learn:

• Organize content into logical clusters.
• Highlight actionable points visually.

10.Mailchimp - Email Marketing Hub

Mailchimp’s Email Marketing Hub is a pillar page offering resources on email marketing, from creating campaigns to understanding analytics. It provides a variety of content, including blogs, e-books, and webinars, with internal links to detailed guides and case studies.

Core Design Features:

• Information Structure: Guides, blogs, and resources linked centrally
• Color: Brand-consistent, highlights key sections
• Typography: Clear headings, readable body text
• Navigation: Sidebar and in-text internal links
• Interactive Elements: Embedded tutorials and case studies

UX Value:

• Helps users navigate a wealth of marketing knowledge effectively.
• Encourages exploration of related content naturally.

What you can learn:

• Combine central hub layout with linked sub-resources.
• Maintain a consistent visual hierarchy for readability.

11.Asana – Guide to Project Management

Asana’s Guide to Project Management serves as a detailed resource for project managers and teams. The guide covers everything from project planning to execution, with links to various tools, templates, and related articles.

Core Design Features:

• Information Structure: Sections organized by project stages and team workflows
• Color: Subtle accents to differentiate tasks and categories
• Typography: Clear headings and bullet lists for easy scanning
• Navigation: Sidebar with anchors for quick section jumps
• Interactive Elements: Templates, embedded guides, and expandable tips

UX Value:

• Users can quickly find guidance for each stage of project management.
• Reduces cognitive load by breaking down complex workflows.

What you can learn:

• Segment content according to user task flow.
• Use expandable tips and templates to support practical learning.

12.Wix – Website Building Guide

Wix's pillar page is valuable for users who are looking to build a website from scratch. It’s easy to navigate, and its internal linking connects users to essential resources that help them throughout the website creation process.

Core Design Features:

• Information Structure: Step-by-step sections for website setup
• Color: Highlight important steps and calls to action
• Typography: Hierarchical headings for main steps and substeps
• Navigation: Sticky sidebar for quick navigation between sections
• Interactive Elements: Video tutorials and embedded demos

UX Value:

• Provides clear guidance for beginners building websites.
• Encourages exploration of advanced features at user’s own pace.

What you can learn:

• Combine text with multimedia to enhance understanding.
• Provide navigation aids to help users track their learning journey.

13.Squarespace – Design and Build Your Website

Squarespace’s Design and Build Your Website page is a comprehensive pillar page focused on helping users understand the design process. It offers tutorials, videos, and guides on how to design and set up a website using Squarespace.

Core Design Features:

• Information Structure: Segmented by design topics and setup processes
• Color: Consistent brand palette, with accents for key steps
• Typography: Clear headings, concise body text, bold for emphasis
• Navigation: Anchor links and sidebar menu
• Interactive Elements: Clickable prototypes and live demos

UX Value:

• Users can learn design concepts step by step without confusion.
• Visual cues and interactive examples enhance comprehension.

What you can learn:

• Use interactive elements to reinforce instructions.
• Maintain consistent visual hierarchy for clarity.

14.Salesforce – CRM Solutions Guide

Salesforce’s CRM Solutions Guide acts as an educational resource for businesses seeking to enhance their customer relationships through Salesforce. The guide covers various CRM features, including automation, analytics, and customer service.

Core Design Features:

• Information Structure: Organized by CRM features and use cases
• Color: Highlights key tools and features for attention
• Typography: Headings and subheadings guide content scanning
• Navigation: Menu for quick access to different CRM modules
• Interactive Elements: Case studies, charts, and embedded tutorials

UX Value:

• Simplifies complex CRM concepts for users.
• Guides exploration through structured content and visual aids.

What you can learn:

• Break down complex topics into manageable sections.
• Combine examples and visuals to improve understanding.

15.Zendesk – Customer Support Solutions

Zendesk’s Customer Support Solutions pillar page provides businesses with resources for setting up customer service systems. The page includes sections on ticketing, live chat, and self-service support options, with links to additional resources and case studies.

Core Design Features:

• Information Structure: Clustered by support channels and tools
• Color: Soft accents to differentiate sections
• Typography: Bold headings and concise paragraphs
• Navigation: Quick links to subtopics and related articles
• Interactive Elements: Step-by-step tutorials and expandable guides

UX Value:

• Helps users understand customer support systems efficiently.
• Reduces friction in exploring multiple features.

What you can learn:

• Use expandable guides for clarity.
• Organize content around common user tasks.

16.Buffer – Social Media Marketing Resources

Buffer’s Social Media Marketing Resources page provides a comprehensive pillar resource for businesses and marketers. It covers everything from content planning to social media analytics, with links to articles, templates, and tutorials.

Core Design Features:

• Information Structure: Organized by content planning, posting, and analytics
• Color: Accent colors for actionable tips and highlights
• Typography: Headings for main topics, clear paragraph structure
• Navigation: Sidebar menu for section switching
• Interactive Elements: Templates, case studies, and embedded tools

UX Value:

• Provides actionable insights for marketers in a structured way.
• Encourages users to explore topics at their own pace.

What you can learn:

• Highlight actionable steps visually.
• Use templates and examples to make content practical.

17.Intercom – Customer Engagement Platform Guide

Intercom’s Customer Engagement Platform Guide is a pillar page designed to help businesses engage with their customers more effectively. The page covers topics like automated messaging, live chat, and analytics, with links to detailed case studies and tutorials.

Core Design Features:

• Information Structure: Segmented by messaging, automation, analytics
• Color: Contrasting highlights for important steps
• Typography: Clear headings with concise subtext
• Navigation: Menu with quick links to each section
• Interactive Elements: Embedded tutorials, case studies, and demo walkthroughs

UX Value:

• Helps users understand engagement strategies clearly.
• Improves comprehension through practical examples.

What you can learn:

• Break content into clear, digestible sections.
• Incorporate interactive demos to enhance learning.

18.Ravio – Design & Development Resources

Ravio’s Design & Development Resources page is a well-organized pillar page providing a comprehensive overview of topics related to web development and design. It includes various articles, tools, tutorials, and case studies, all aimed at helping users learn and grow in the design and development field.

Core Design Features:

• Information Structure: Guides, tutorials, and tools organized by topic
• Color: Soft, consistent tones to aid focus
• Typography: Clear headers and readable body text
• Navigation: Sidebar and top navigation for easy access
• Interactive Elements: Clickable links to detailed tutorials and resources

UX Value:

• Consolidates design and development resources in one place.
• Helps users explore and learn at their own pace.

What you can learn:

• Aggregate related resources into a single hub.
• Use clear navigation to improve discoverability.

19.BuiltIn – Artificial Intelligence Guide

BuiltIn’s Artificial Intelligence Guide is a comprehensive pillar page designed to help users understand and navigate the complexities of AI. The page covers everything from the basics of AI to its implementation in various industries.

Core Design Features:

• Information Structure: Divided into AI basics, applications, and case studies
• Color: Highlights key insights for easy scanning
• Typography: Headings and subheadings for clear hierarchy
• Navigation: Section anchors and search functionality
• Interactive Elements: Embedded interviews, charts, and resource links

UX Value:

• Makes a complex topic accessible for beginners and professionals.
• Supports deeper exploration through interlinked content.

What you can learn:

• Organize technical topics with layered content.
• Include interactive elements to reinforce understanding.

20.Wine Folly – Wine Basics Guide for Beginners

Wine Folly’s Wine Basics for Beginners is an excellent pillar page that provides an in-depth introduction to wine. It covers a variety of topics, including wine types, tasting notes, food pairings, and more. The page also includes visual guides, charts, and internal links to more detailed resources on specific wine-related topics.

Core Design Features:

• Information Structure: Stepwise guides and charts
• Color: Visual highlights for categories and wine types
• Typography: Legible fonts and clear headings
• Navigation: Sidebar links for quick access to sections
• Interactive Elements: Charts, infographics, and internal links

UX Value:

• Supports step-by-step learning for beginners.
• Makes complex information engaging and easy to digest.

What you can learn:

• Use visuals to complement text and improve comprehension.
• Organize beginner-focused content for easy navigation.
• The examples we've explored showcase how well-structured pillar pages can improve UX. With these insights in mind, it's time to dive into the best design tips that will help you create your own high-performing pillar pages, ensuring they can boost their real values.

Best design tips for designing a better pillar page

Designing an effective pillar page goes far beyond filling it with content. A well-crafted pillar page serves as the backbone of a user-centered website, improving navigation, engagement, and overall user experience. Here are some of the best design tips to ensure your pillar page is intuitive, usable, and highly engaging:

1.Focus on Clear, Organized Structure

A pillar page should be easy to navigate and logically organized. Divide your content into clear sections with descriptive headings and subheadings, guiding users naturally through the information. A thoughtful structure helps users quickly locate the content they’re interested in and reduces cognitive load.

Tip: Consider adding a table of contents or sticky navigation menu to allow users to jump to the sections they need instantly.

2.Incorporate Internal and External Links Strategically

Internal links help users explore related topics without leaving the page, creating a seamless learning journey. External links to authoritative sources provide additional context and enhance trustworthiness. Thoughtful linking keeps users engaged and encourages deeper exploration of your content.

Tip: Only link where it adds value to the user’s experience, and make sure the links open in a way that doesn’t disrupt navigation.

3.Use Visual Elements to Break Up Text

Long blocks of text can overwhelm readers. Incorporating visuals such as charts, infographics, images, or videos helps clarify complex concepts and makes content more digestible. Visuals guide the eye and create natural pauses, improving comprehension and retention.

Tip: Use visuals that complement your content. Ensure they enhance understanding without creating distractions.

4.Optimize for Mobile Devices

A significant portion of users will access your pillar page on mobile devices. Ensuring that the page is fully responsive with readable fonts, well-aligned images, and intuitive navigation is essential for a smooth user experience.

Tip: Test your pillar page on multiple devices to make sure that content hierarchy, buttons, and links remain usable across screen sizes.

5.Make Content Skimmable

Many users skim pillar pages to find the information they need quickly. Use bullet points, numbered lists, short paragraphs, and callout boxes to make key points stand out. This approach improves readability and helps users scan efficiently without missing essential information.

Tip: Highlight actionable or important content with bold text, color accents, or visual cues to catch the reader’s eye.

6.Provide Actionable Resources

Offering practical resources adds real value for users. Include downloadable templates, checklists, or interactive tools that users can use immediately. This not only increases engagement but also reinforces the page’s role as a helpful, user-focused hub.

Tip: Resources like free guides, e-books, or templates allow users to apply the information directly, enhancing the overall UX.

7.Ensure Fast Load Times

Page performance directly affects user satisfaction. Slow-loading pages frustrate users and increase bounce rates. Optimize images, minimize unnecessary scripts, and streamline your design for speed to maintain a smooth browsing experience.

Tip: Use tools like Google PageSpeed Insights to identify bottlenecks and ensure that users can access content instantly.

By following these UX-focused design tips, your pillar page can become more than just a collection of content—it transforms into a user-friendly resource, guiding visitors through information seamlessly, keeping them engaged, and providing an enjoyable and intuitive browsing experience. Prioritizing structure, interactivity, visuals, mobile optimization, and actionable content ensures your pillar page delivers maximum value and satisfaction to your audience.

What tools should you use to design a better pillar page

Designing a high-performing pillar page involves using the right tools to streamline the process and enhance both the design and content quality. Here are some of the best tools you should consider to design a better pillar page:

1.Mockplus

Mockplus is a comprehensive prototyping and design tool that offers a variety of features specifically suited for designing effective pillar pages. It allows teams to visualize and iterate on their pillar page design quickly, without needing advanced design skills.

Why use it:

• Rich component resources and prototyping capabilities to design interactive layouts, including forms, buttons, and navigation menus, enhancing user engagement.
• Responsive design features that ensure your pillar page adapts to different screen sizes, providing an optimal user experience across all devices.
• Real-time collaboration, enabling teams to work together efficiently, providing instant feedback and accelerating the design process.
• Quick iteration of design concepts, allowing you to refine and improve the pillar page based on feedback before the final development phase.

2.Google Analytics

Google Analytics is a must-have tool to track user behavior and gather data on how visitors interact with your pillar page. With Google Analytics, you can identify which sections of the page are performing well and where users are dropping off, allowing you to make data-driven improvements.

Why use it:

• Visitor behavior tracking to improve user experience.
• Conversion tracking to measure the effectiveness of your CTAs.
• SEO insights to see how your pillar page ranks on search engines and identify opportunities for optimization.

3.Ahrefs

Ahrefs is a powerful SEO tool that helps you analyze keywords, track backlinks, and audit your site’s SEO performance. When designing a pillar page, Ahrefs allows you to research related keywords and topics, ensuring that your content is both comprehensive and optimized for search engines.

Why use it:

• Keyword research to optimize your content for high-traffic keywords.
• Backlink analysis to track incoming links and improve page authority.
• Competitor analysis to see how your pillar page compares to others in your niche.

4.Trello

Trello is a project management tool that helps teams organize tasks, manage workflows, and track content creation. You can use Trello to map out your pillar page design, from the initial brainstorming stage to final content creation, ensuring everyone stays aligned and deadlines are met.

Why use it:

• Task management to track design and content creation progress.
• Collaboration features for team coordination on the pillar page design.
• Customizable boards to keep track of content, resources, and deadlines.

5.Hotjar

Hotjar is a tool that provides valuable insights into user behavior through heatmaps, session recordings, and surveys. By using Hotjar, you can see exactly where users are clicking, how they’re scrolling, and where they might be getting stuck on your pillar page, helping you optimize its design.

Why use it:

• Heatmaps to visualize where users are engaging with the page.
• Session recordings to understand how users navigate your content.
• Surveys and feedback to gather direct user input on page usability.
• By leveraging these tools, you can efficiently design and optimize your pillar page, ensuring it delivers valuable content, enhances user experience, and performs well in improving UX of the website.

Conclusion

Designing an effective pillar page is not just about showcasing content—it’s about creating a seamless and engaging user experience. By focusing on a clear structure, intuitive navigation, and thoughtful design, you can craft pillar pages that guide users effortlessly through information, encourage exploration, and make complex topics easy to understand.

With these strategies and tools, you’re equipped to design pillar pages that not only engage users but also provide meaningful, actionable experiences. Applying these best practices will help your pages stand out, keep users exploring, and ultimately create a better, more user-centered web experience.